How a beloved TV presenter draws attention to the importance of transport and road safety in the Netherlands.
Not entirely unexpectedly, Hélène Hendriks, who recently received the Televizier Ring for Presenter, has extended her contract as ambassador of the TVM Awards for another two years. Hendriks has been the face of this social initiative since 2019, which is committed to transport and road safety. The initiative is a collaboration between TVM insurance and a carefully selected group of partners.
The news of the contract renewal was received with enthusiasm by Johan Hemmen, prevention and risk management manager at TVM insurance. Hemmen emphasized the mutual respect and synergy between Hendriks and the organization. “Hélène's enthusiasm and commitment are infectious,” said Hemmen. “She has an excellent relationship with the drivers and is the ideal figurehead for the TVM Awards. Together we want to make the Netherlands aware of the value and challenges that the profession of professional driver entails.”
Hendriks is not only loved by professionals in the transport sector, but also by viewers at home. Her popularity received a huge boost last summer thanks to her presentation of the program De Oranjezomer, which was viewed en masse in the Netherlands. This fame was crowned once again when she received the Televizier Ring for Presenter from Ruud Gullit. In a strong field of nominees, including crowd favorite André van Duin and the immensely popular Raven van Dorst, this recognition makes her achievement all the more impressive.
With a new contract extension, Hendriks has opted for a lasting role in the promotion of transport and road safety.
In addition to her presentation duties and ambassadorship, Hendriks is also actively involved in TVM Awards events. On September 30, she acted as chairman during the grand final day of the TVM Awards at the TT Circuit Assen, an event where the safest professional drivers in the Netherlands are put in the spotlight as part of the National Safest Driver Championship.
The contract extension of Hélène Hendriks at the TVM Awards comes at a strategic time for both parties. For Hendriks, it provides a platform to expand her influence and reach to social issues, while TVM insurance and their partners benefit from her growing popularity and credibility, not only as a TV personality, but also as a socially involved figure.
