More and more chains, such as Bever and Dille & Kamille, feel uncomfortable with the phenomenon that has blown over from America.

Black Friday has come over from America, the discount festival that is both loved and hated by entrepreneurs. Often it is necessary to go from one mall to another to compare the offers and find the best one, before you leave the stores full of bargains you didn't even intend to buy. 

For car-sharing companies, this is calculated where car-sharing comes into play. Having a car at your fingertips for a few minutes, a few hours or all day without even having to worry about parking will definitely help you during Black Friday and beyond.

Of course, the key to a successful Black Friday week is planning: decide which items to buy, search online and then plan your purchases. But sometimes life doesn't always go according to plan. If you need to get to the store at the last minute, there's car sharing to help. 

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Share Now Amsterdam

Black Friday 2022 takes place on November 25 and, together with Cyber ​​Monday, is the unbeatable date for anyone waiting for the best deals of the year. The best way to drive on that day is to realize that you don't have to buy or lease a car to enjoy the freedom of four wheels to be able to enjoy. 


SHARE NOW was founded in 2019 as a joint venture between BMW Group and Mercedes-Benz Mobility AG (formerly Daimler AG). The head office is located in Berlin. The original idea and concept of car sharing was born in 2007. The first phase of the car sharing project started in 2008 in Ulm, Germany. 

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The official market launch of car2go, a wholly owned subsidiary of Mercedes-Benz Mobility AG, took place in 2010. In the following years, car2go expanded to 26 cities in Europe, North America and China with more than 14.000 Mercedes-Benz and smart cars. An all-electric fleet operated in four cities.

Meanwhile, DriveNow was founded in 2011 as a joint venture and has been a subsidiary of the BMW Group since March 2018. The service started in June 2011 in Munich. In the following years, DriveNow expanded its service to 12 locations in Europe with more than 6.500 BMW and MINI cars. Fully electric cars such as the BMW i3 became part of the fleet, with several other premium models available.

The previously independent services car2go and DriveNow have thus merged into the joint car-sharing service SHARE NOW. Users now benefit from the merger of both services, with easier access to a shared fleet and a greater selection of cars and cities around the world through a fully integrated app.

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