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Brussels Airlines has launched its latest campaign “A little piece of Belgium in the sky”, with which the airline puts its Belgian identity in the foreground.

The campaign, officially unveiled today, highlights the unique features that set the brand apart in a competitive aviation sector. The focus is not only on the national character, but also on the customer-oriented approach. By responding to what Belgian and international travellers value, the company shows its commitment to quality and service.

Belgian DNA in the air

With a fleet and staff that reflect Belgium, Brussels Airlines embodies the country’s diversity. According to Michel Moriaux, Head of Marketing at Brussels Airlines, the Belgian DNA is in every aspect of the experience: “When people think of Belgium, they might first think of beer or chocolate. Of course, we have those products on board, but being Belgian is so much more. Think of the Belgian Icons – our specially painted planes – and the uniforms, designed by a student from the Antwerp Fashion Academy. Our Belgian DNA is woven into everything.”

De the countryside also emphasizes the multilingualism of the staff. In addition to Dutch, French and English, many employees also speak other languages. “We speak your language, literally and figuratively,” says Moriaux. This translates into an approach that focuses on the wishes of travelers. For example, Brussels Airlines offers options such as guaranteed hand luggage with every ticket and seats next to each other at no extra cost, something that many other companies often do not meet.

warmth and hospitality

The campaign also underlines how Brussels Airlines promotes Belgian hospitality, not only by serving iconic products such as beer and chocolate on board, but also by offering a service that is both personal and recognizable. This ties in with the image of Belgium as a country that is proud of its rich culture, creativity and culinary heritage.

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The Belgian Icons aircraft, including planes painted with national symbols such as Tintin and the Red Devils, are an important part of the campaign. These aircraft are a favourite with both Belgian travellers and international passengers, who often respond enthusiastically to the creative designs.

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Brussels Airlines

“A little piece of Belgium in the sky” will be rolled out widely through various channels, including television, social media and outdoor advertising such as posters at bus stops. Brussels Airlines not only wants to appeal to Belgian travellers, but also inspire international passengers to discover the country.

The campaign’s visual identity reflects “Belgitude” with playful and recognizable images, such as Belgian symbols, landscapes and cultural icons. In addition, social media promotions will include interactive elements, inviting passengers to share their own experiences and further promote Belgian pride.

ode to Belgium in the air

With this campaign, Brussels Airlines emphasizes that it is more than a means of transportation. It sees itself as a representative of Belgian values ​​and culture, a role that the airline believes is of great importance in a sector where distinctiveness is crucial. By bringing national pride into the air, Brussels Airlines hopes to offer travelers not just a flight, but an experience they will not soon forget.

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