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An important development is also the renewed involvement of travel giant Corendon in CHATA.

Curaçao's tourism sector is set to experience impressive growth by 2024, with increases in occupancy rates and revenue positioning the island as a top destination in the Caribbean. In March 2024, hotel room occupancy peaked at 78,1%, an increase of 7,9 percentage points from 70,2% in March 2023. This growth becomes even more impressive with a 26% increase in revenue per available room (RevPAR), according to the Curaçao Hospitality and Tourism Association (CHATA).

The average daily room rate (ADR) increased to approximately €248,58 (converted from $270,99), representing a 13,1% increase from the previous year. RevPAR reached an impressive €194,39 (converted from $211,77), an increase of 25,9% compared to March 2023.

In the same month, Curaçao welcomed 63.556 stop-over visitors, a significant increase of 38,4% compared to the previous year. This underlines the growing appeal of Curaçao, especially among tourists from the Netherlands, the United States and Brazil. The number of Dutch visitors increased by 18,5%, and there were notable increases in visitors from the United States (6.883 more) and Brazil (2.000 more).

These positive trends reflect the joint efforts of the tourism organization CTB, the government, and all stakeholders and members of CHATA. Continued growth and a strong outlook for the remainder of the year point to a robust future for the island's tourism sector.

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Photo: © Pitane Blue - Curaçao Hato Airport

Visitor numbers in Curaçao will skyrocket in 2024, Curaçao is recording impressive figures in the tourism sector.

In response to these developments COTTAGE launched a number of proactive initiatives to improve the offering and respond to the changing needs of visitors. This includes offering beginner courses in Brazilian Portuguese for CHATA members, with 60 participants already registered, and introducing comprehensive training in hospitality and revenue management.

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CHATA will also reintroduce task forces that focus on product development. These groups will work with CHATA members, stakeholders and the Curaçao Tourist Board to explore innovative ways to improve the island's tourism offering.

An important development is also the renewed involvement of travel giant Corendon in CHATA. Corendon has once again joined CHATA, which underlines the ambition to create a broadly supported vision for a sustainable future of the tourism sector in Curaçao. Atilay Uslu, founder and CEO of Corendon, emphasized the importance of a united approach and sustainable growth.

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