Frank Lammers gave the starting shot for the bicycle campaign, which is intended to get employees from Southeast Brabant out of their cars and onto their bicycles. Although the starting gun was not the real bang because the weapon failed, it became a loud 'bang, bang'. Something the Dutch actor, director and voice-over Frank Lammers didn't think about for long as improvisation when the shot went wrong.
With the Sjees bicycle app, participants can collect money for the lung fund. Cycling has many advantages. It is cheaper, healthier, sustainable and surprisingly fast. In short: a smart alternative for commuting. That's why organizing Brainport Accessible from May 11 to June 30 the 'Brainport Bicycle Challenge 2023' for more fresh air. Simply because it improves health, vitality and accessibility in the region.
The House of Waalre was the setting where Frank Lammers gave the starting shot in his own unique way. But not after he gave the floor to Alderman of Waalre Peet van de Loo, Joost Beenker of Brainport Bereikbaar and Géraud Klaassen of Longfonds. The latter immediately received a € 500 note from Lammers' pocket, which means that the first amount has already been received. “Of course we hope for as much money as possible for Longfonds. Because that also means that many kilometers have been cycled in the 50 days,” says Joost Beenker of Brainport Bereikbaar. “The Brainport Cycling Challenge is a great way to encourage residents of the region to cycle more.” On July 6, 2023, Brainport Bereikbaar and Longfonds will jointly announce the proceeds of the challenge.
By participating in the cycling challenge of Brainport Accessible you contribute to reducing the problems of accessibility and air quality. In addition, the goal is to create awareness for the fight against asthma. That is why Brainport Bereikbaar collects money for the Lung Fund. So: also leave the car for 50 days (as much as possible) and opt for the bicycle! The more kilometers you cycle, the more donations are made to the Longfonds. And that is not all! You also have a chance to win fantastic prizes.
Companies can also participate and encourage employees to cycle to work. The first companies have already registered, such as Weber Beamix, Royal HaskoningDHV and the GGD Brabant-Zuidoost. They have already had a promotion team on their doorstep for the SJEES app to the attention of their staff. Program manager Etiënne Lataster of Ons Brabant Fietst: “It is above all an opportunity for companies to participate in this accessible cycling challenge and thus make a positive contribution to a vital organization and a clean region.”