To encourage positive behavior and increase cycling pleasure, Swapfiets is installing a series of traffic signs with a wink along busy Amsterdam cycling routes this week.
Nowhere in the world is cycling more common than in the Netherlands. In Amsterdam alone, more than 665.000 bicycle rides are made every day (source: Municipality of Amsterdam). Especially in cities, the bicycle is often the fastest, most sustainable and healthiest means of transport. Nevertheless, on busy cycle paths in the 'bicycle jungle' of Amsterdam, irritations regularly occur. Independent research commissioned by Swapfiets – known for its blue front tire – shows that cyclists in the capital experience the behavior of others as rushed (93%), brutal (83%) and dangerous (83%). Based on the mission to increase the quality of life in cities, Swapfiets installs a series of playful traffic signs along busy bicycle routes in Amsterdam.
Road signs with wink
Spring is the season to take the bike to the office, your sports lesson or an appointment in the park even more often. And although the Dutch are used to cycling a lot, it turns out to be quite challenging to arrive at your destination relaxed and without being rushed. Eight out of ten cyclists in Amsterdam think that people could behave in a more friendly way and three-quarters think that people take too little account of each other on the cycle path. To encourage positive behavior and increase cycling pleasure, Swapfiets is installing a series of traffic signs with a wink along busy Amsterdam cycling routes this week.
“With our bicycle subscription, we offer members optimal freedom of movement to enjoy everything the city has to offer carefree. Yet, especially on busy Amsterdam cycle paths, things can get quite heated. A shame, because it is more fun for everyone if you can cycle from A to B without stress and hassle. With this fun action we want to add some humor to the bike path. Think of it as a wink and positive reminder; just smiling at someone, being patient or giving a nod can really make all the difference.”
Liveable city, liveable bike path
The biobased road signs with a wink can be found at 40 locations throughout the capital. In line with the circular business model of Swap bike, the boards are made of material that consists of 60% rice husk, 22% rock salt and 18% mineral oils, according to the bike as a service company. According to Katelijne Boerma, who has been bicycle mayor of Amsterdam for more than five years, the bicycle paths could use a positive boost.
“There is almost nothing like a nice bike ride through the city. Especially now that the sun is showing itself more and more often, it can be really magical to cycle along the canals, criss-cross through the city or, for example, the Vondelpark. Amsterdam cyclists regularly behave as if the cycle path is theirs alone, while we are all responsible for a good atmosphere and safety. When I saw these bicycle signs pass by with a wink, I got a smile on my face. I think this positive stimulus can be a good gentle reminder to reflect on our own behavior in traffic.”
Photo top and middle: Swapfiets image bank.
