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Consultancy Goudappel recently acquired all shares of Meet4research: a market research agency, specialized in experience research in public transport and public space.

Consultancy Goudappel recently acquired all shares of Meet4research: a market research agency, specialized in experience research in public transport and public space. Director Wim Korver: “We already had a 49% interest in Meet4research and by increasing this interest to 100% we can offer experience research to all our customers. With this we meet the growing need for knowledge and insight in the field of experience.”

Meet4research specializes in qualitative and quantitative research and carries out measurements as much as possible at the moment of experience. This provides tools for arriving at policy advice that improves the living environment. Wim Korver: “This is in line with our vision: We improve the living environment with our mobility knowledge, and thus contribute to increasing the broad prosperity of society.”

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Experience is a 'soft' concept that can be measured 'hard'.

Rick Schotman, leader of the experience research at Goudappel: “In practice, experience and behavior are often lumped together. However, these are different aspects that are in line with each other. Human behavior is influenced by environmental stimuli, often without us being aware of it. We unconsciously perceive more than 95% of environmental stimuli (such as sound, temperature, color and smell), but they do influence our feelings (experience) and thus our behaviour. Experience is a 'soft' concept that can be measured 'hard'. Meet4research conducts research into this for various clients: in public transport (travel and station experience), among cyclists (urban and extra-urban) and pedestrians for nuisance perception (road maintenance), and in city centers and specific public spaces.”

Growing need for insight in the field of experience.

Rick Schotman from Golden apple sees many possibilities: “We notice a growing need for knowledge and insight in the field of experience. And in particular how experience can be used as a control element. The Meet4research concept has considerable growth potential and fits in well with the work we are already doing in the field of mobility, infrastructure and public space. In this way we can offer our customers even more expertise. Experience can be used to provide guidance in a cost-efficient manner. In our work, we investigate how these management dimensions can be filled in, which we then translate into concrete advice.”

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