Clothing brand Sam Friday has started in collaboration with Bringly to offer the same evening delivery via bicycle couriers in Amsterdam. This will be done from a local hub. bringly helps retailers to reduce logistics pressures and avoid delayed deliveries. Customers who order before 14:00 PM on weekdays receive their packages the same evening between 18:00 PM and 22:00 PM via a professional bicycle courier.

The Amsterdam-based brand focuses on active women with affordable, sexy and stylish intimates. The brand sells through its own webshop and through five brand stores in Amsterdam, Haarlem, Utrecht, The Hague and Maastricht. Now that the stores are temporarily closed, the focus is on online. With a focus on high-quality and personal clothing, Sam Friday has achieved strong growth in recent years. 

The company has been committed to CSR and sustainability since its inception. The collaboration with Bringly is in line with this. At the Corona era, Bringly makes its software available to retailers to transform brick and mortar stores into local hubs for same-day delivery via professional bicycle couriers. This makes it possible for Sam Friday customers from Amsterdam to receive their orders the same evening, completely CO2 neutral. 

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