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According to Hubert Andela of the Royal Dutch Transport industry association, the pink taxi should not be necessary. Every driver should put all customers at ease. After the flopped pink taxis in Tilburg, Hakima El Allaoui of Staxi Lady wants to prove that it is possible in Amsterdam.

Female-friendly taxis are not new and travel around the world. However, most companies cannot live on just the pink taxi and put the ladies in their 'pink' taxi when a request comes in.

Let's hope it is a myth that it is often male drivers who refuse people such as gays and transgender people because of their beliefs and therefore have to come up with alternatives. The taxi world is a man's stronghold because of all taxi drivers in the Netherlands, only 35 percent are women. 

passion to help others

Several companies have tried in the past to get the special taxi service off the ground, but the initiatives flopped because there was not enough demand. A unique example with a completely different vision where women can work in a taxi is Zizi Fernandes' Rotterdam initiative. 

When I asked her years ago during our first meeting why she said goodbye to a good job at a large bank to start a taxi company, I immediately knew from the answer that not commercial interests but the passion her primary motivation is to help others. Mama Taxi is a company that wants to give women with a distance to the labor market a push in the right direction.

Also read: Zizi Fernandes driving force behind Mama Taxi

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